Nov 08 : Top 150 Social Media Marketing Blogs

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We just implemented our influence ranking algorithm.

So we ran it against the ~1000 ‘social media marketing’ blogs we monitor on an ongoing basis (along with tweets, forums, Q&As…).

We will publish the list every other month (please follow our Twitter account : ecairn for early notice). Here is the last September 2010 version.

Below is the top 150 list, you can also find it at http://tops.ecairn.com/ along with other top 150 lists covering other areas of marketing.
( When compared to the Adage Power 150 reference, remember we zoomed particularly on social media marketing. Plus the list contains only blogs written in English).

Here is an OPML Link, from Matt Shaulis, to the list if you want to import in your reader.

nov-08
1C Broganhttp://www.chrisbrogan.com
2S Godinhttp://sethgodin.typepad.com
3S Rubelhttp://www.micropersuasion.com
4J Owyanghttp://www.web-strategist.com/blog
5D Rowsehttp://www.problogger.net
6R Scoblehttp://www.scobleizer.com
7G Kawasakihttp://blog.guykawasaki.com
8B Solishttp://www.briansolis.com
9Lee Oddenhttp://www.toprankblog.com
10http://www.lifehacker.com
11http://www.searchengineland.com
12T Defrenhttp://www.pr-squared.com
13D Armanohttp://darmano.typepad.com
14M Joelhttp://www.twistimage.com/blog
15http://www.venturebeat.com
16J Jarvishttp://www.buzzmachine.com
17P Kimhttp://www.beingpeterkim.com
18D Meerman Scotthttp://www.webinknow.com
19http://www.marketingpilgrim.com
20http://www.mpdailyfix.com
21V Maltonihttp://www.conversationagent.com
22http://www.doshdosh.com
23S Holtzhttp://blog.holtz.com
24M Collierhttp://moblogsmoproblems.blogspot.com
25J Juicehttp://www.jaffejuice.com
26http://www.imediaconnection.com
27B.L Ochmanhttp://www.whatsnextblog.com
28S Israelhttp://redcouch.typepad.com
G Livingstonhttp://www.livingstonbuzz.com/blog
29http://www.searchenginejournal.com
30D Scoccohttp://www.dailyblogtips.com
31http://www.searchengineguide.com
32http://www.seomoz.org/blog
33N Hobsonhttp://www.nevillehobson.com
34D McLellanhttp://www.drewsmarketingminute.com
35S Montyhttp://www.scottmonty.com
36G Verdinohttp://gregverdino.typepad.com
37J Fallshttp://www.socialmediaexplorer.com
38http://www.seroundtable.com
39J Pepperhttp://pop-pr.blogspot.com
40Laermer Duganhttp://badpitch.blogspot.com
41M Dickmanhttp://technomarketer.typepad.com
42McConnell Huba (*)http://www.churchofthecustomer.com
43S Boydhttp://www.stoweboyd.com
44B Kanterhttp://beth.typepad.com
45J Moorehttp://brandautopsy.typepad.com/brandautopsy
46http://www.socialmediatoday.com
47K Huysehttp://overtonecomm.blogspot.com
48R Bhargavahttp://rohitbhargava.typepad.com
49T Andrlikhttp://www.toddand.com
50A Servonitzhttp://www.damniwish.com
51http://www.socialmediaclub.org
52http://www.grokdotcom.com
53http://servantofchaos.typepad.com
54http://prblog.typepad.com/strategic_public_relation
55http://youngie.prblogs.org
56http://www.adverblog.com
57http://adweek.blogs.com/adfreak
58http://www.converstations.com
59http://adverlab.blogspot.com
60http://www.ck-blog.com
61http://blog.futurelab.net
62http://www.brainsonfire.com/blog
63http://www.everydotconnects.com
64http://weblogs.hitwise.com
65http://blog.basturea.com
66http://www.propr.ca
67http://www.publishing2.com
68http://bloombergmarketing.blogs.com
69http://kdpaine.blogs.com
70http://www.adliterate.com
71http://www.adpulp.com
72http://www.paulgillin.com
73http://www.marketersstudio.com
74http://www.craphammer.ca
75http://tangerinetoad.blogspot.com
76F Gossieauxhttp://www.emergencemarketing.com
77http://www.mynameiskate.ca
78D Fleethttp://www.davefleet.com
79http://heehawmarketing.typepad.com
80http://www.prworks.ca
81http://www.socialtimes.com
82http://www.communityguy.com
83http://flooringtheconsumer.blogspot.com
84http://blog.hubspot.com
85http://theblogconsultancy.typepad.com
86http://www.canuckflack.com
87http://www.conversationalmediamarketing.com
88http://www.brandingstrategyinsider.com
89http://www.tpemurphy.com/blog
90http://www.techipedia.com
91http://lgbusinesssolutions.typepad.com/solutions_to_grow_your_bu
92http://www.pronetadvertising.com
93http://www.christopherspenn.com
94http://www.brendancooper.com
95http://buzzcanuck.typepad.com/agentwildfire
96http://www.stuartbruce.biz
97http://blogs.hillandknowlton.com
98http://www.noahbrier.com
99http://www.onedegree.ca
100http://www.hyku.com/blog
101http://bloggingmebloggingyou.wordpress.com
102http://neilperkin.typepad.com
103http://marketingroi.wordpress.com
104http://www.jimkukral.com
105http://ringblog.typepad.com/corporatepr
106http://blog.startwithalead.com
107http://www.strumpette.com
108http://buzzmarketingfortech.blogspot.com
109http://www.commonsensepr.com
110http://blog.ogilvypr.com
111http://ries.typepad.com/ries_blog
112http://paulisakson.typepad.com/planning
113http://www.shirky.com
114http://www.brandflakesforbreakfast.com
115http://www.sixtysecondview.com
116http://www.attentionmax.com
117http://www.beyondmadisonavenue.com
118http://thebrandbuilder.blogspot.com
119http://www.socialmediagroup.com
120http://blogtillyoudrop.wordpress.com
121http://decker.typepad.com
122http://www.stickyfigure.com
123http://www.prconversations.com
124http://theengagingbrand.typepad.com
125http://mariosundar.wordpress.com
126http://www.blogwriteforceos.com
127http://leighhouse.typepad.com/advergirl
128http://flacklife.blogspot.com
129http://www.parmet.net/pr
130http://www.crackunit.com
131http://www.transmissionmarketing.ca
132http://getgood.typepad.com/getgood_strategic_marketi
133http://www.smallbusinesssem.com
134http://www.chrisheuer.com
135http://www.conversationmarketing.com
136http://makethelogobigger.blogspot.com
137http://www.mediabistro.com/prnewser
138http://www.gobigalways.com
139http://www.ageofconversation.com
140http://forrester.typepad.com/charleneli
141http://www.customersrock.net
142http://johnbell.typepad.com
143http://www.rainierpr.co.uk/blog
144http://www.nickburcher.com
145http://www.collaboratemarketing.com
146http://blog.bitepr.com
147http://www.ownyourbrand.com
148http://www.engageinpr.com
149http://www.doughaslam.com
150http://www.net-savvy.com/executive
provided bywww.ecairn.com
(*)customerevangelist is the same blog- influence should be higher

100 thoughts on “Nov 08 : Top 150 Social Media Marketing Blogs

  1. Very interesting list. Judging from the names at the top it appears to be pretty valid. I am looking forward to familiarzing myself with some of the other social blogs towards the middle-bottom of the list, and hopefully my blog will show up on this radar in the not-so-distant feature.

    Thanks for sharing this very comprehensive list!

    Best Wishes!

  2. @ Peter, our approach is quite simple.
    1- we focus on building comprehensive lists using a relevance formula that mix topic and topology relevance.

    As soon as you get 50ish blogs that represent your target, the system learns and propose relevant blogs. To give you an idea, we have build a list of 4000+ blogs on Food, 400+ on Wine, 600+ on Computing Security in a few days. My favorite is a list of 200+ blogs on Premier League soccer 😉

    2- we count interconnections within the list (blogroll and direct connections) and derive an influence score.

    The algorithm is still in beta and we’re improving it as we speak. We’re also doing research on community relevance (not topic relevance – patent pending) that we will introduce step by step in the coming months.

    @ Ryan, thanks for the feedback and good luck!

  3. @ Lee, I checked our list – which again represent OUR view, and may be biaised.
    Your blog is 174, Laurel’s one is 309. May be we should publish the top 1000 ?
    (our own score will be so low that it wouldn’t be good press for us)

  4. Hi there,

    Thanks for organising the list – I am thrilled to be part of that list! Would be really nice to know what kind of algorithm you use… we’re currently having a big debate in the office on how to measure influence…

  5. What a fascinating list and cross-section of marketing blogs! I like the social marketing angle and look forward to seeing the algorithm and concept evolve. Thank you for including Flooring The Consumer.

  6. I’m honored to be included on this list at #63, and really pleased that I’ve had the opportunity to meet quite a few of these bloggers in person. Like everyone else, I’d like to know more about the algorithm. Thanks for the work you are doing on this and your willingness to interact in the comments.

  7. Now I’ll fill up my reader.

    It’s good to know who is considered a leader, not necessarily to emulate, but becuase my niche can start feeling narrow and I forget there are bloggers who don’t have a potty mouth.

  8. i’m surprised mashable.com didn’t make the list. i know they’re not “how to use social media for marketing purposes” but their influence on social media is undeniable. right? am i missing something?

  9. Thank you for including toprankblog in the list! Also, for putting the list together – it’s a great resource. We’ll put together a Custom Google search engine using these sites.

    BTW, you have us listed as “TopRanked”. Could you change that to our name or my name? TopRank Online Marketing or Lee Odden.

    Thanks again!

  10. I’m thrilled, shocked, and floored to be on the list at #44 — feels good that someone who writes about social change and nonprofits is on this list. A shout out others who write about this — Connie Reece and Canuckflack.

  11. @Brian, we know copyblogger, we’ve a similar list on blogging and you’re close to the top. we tried to focus on “social media marketing” for this list; on the other end, we have problogger in the list. We’ll correct that.

    @tyler, same comment, our perception is that mashable is “general 2.0” more than “social media marketing”, we left venturebeat more to get a reference versus the adage list. we’ll try to be better next time.

    @Lee we will fix it. Thanks

    @ all, thanks for your comments. again this is beta and we are striving to improve the list. your comments help us a lot.

  12. I didn’t read everything above me. Just glanced, but I have to tell you that I want to know more about the way it computes. I’m thrilled to be #1, and thanks.

    But tell me what makes you decide this? How?

  13. Wow, honored to be on the list (#149 with a bullet!) On a personal note, it is gratifying to see the blog listed. My Twitter stream gets more attention, deservedly so, but it’s all part of the package.

    What I like best about these lists is not rankings or pecking order, but finding new blogs to read and people to get ideas from

  14. Interesting. The interconnectedness of the blogs is an interesting take. Are you looking at any other part of the social footprint? Is it completely link based?

    I love Lifehacker, but is it Social Media Marketing?

  15. Thank you for your tool. Looks like people play several “games” with it:

    – “Find yourself on the list” – which some people can’t, not being in the top 150. Maybe when you write the front end to it (which I assume you will at some point?) you can allow people to type in their blog and get a ranking, no matter how low, together with the list, and if their blog’s not on the list yet, send your bot to it

    – “Compare to other lists and discuss algorithms” – I don’t know how the front end to this may look like, unless you want to make your algorithm transparent partially and have people add suggestions to it. Many people are curious about your algorithm, it seems. I know I am!

    – “Make a list for my pet blogging topic, please” – are you going to invite people to make those “initial fifty” lists somehow for their suggested topics, to initiate other lists?

    – “Custom Google search using a top X list for Y topic” – sounds promising, if a bit dangerous for producing bottlenecks.

  16. This is an excellent list, but I would suggest that it is a “social media marketing” list, not a “social marketing” list. “Social marketing is the application of marketing technologies developed in the commercial sector to the solution of social problems where the bottom line is behavior change.” [Alan Andreasen, Marketing Social Change]. It is important that we remember the difference and respect the existing field while moving forward with new tools available through social media.

  17. Sue – I would argue this is just a haphazard list of blogs – when did lifehacker or searchengineland become social marketing blogs (or social media marketing). Scoble isn’t a social marketer, he’s a tech blogger – there’s a difference. I could easily argue at least 50% of the list don’t belong there.

  18. OK, nice list, but I think we really do need more insight into your measurement system here. It’s pretty easy to compile a list of 4000+ blogs on Food, 400+ on Wine, 600+ on Computing Security, etc. It seems you’ve got some sort of automation going down etc, which is cool, but if it isn’t proprietary then how about telling us how you’re doing this? Would be very interesting.

  19. @Geoff, you touch on our first corner case ;-). You’re actually 29nd on the list and I will correct it.
    Normally we’re tracking at the “highest level” and here we were tracking your /blog url . I need to investigate.

    Sorry for that.

  20. Honored to have made the list…just barely.

    It is a fascinating world of social connections. I’m glad to be a fellow learner with you and your team at eCairn’s.

    Let me know how I might help or encourage you.

    Keep creating…a brand worth raving about,
    Mike

  21. Interesting list, and good to know I’m reading some of the right people. 🙂

    Though I wouldn’t be surprised to see a new name on there in next couple of lists – Danny Brown is fast making a name for himself where it counts.

    http://dannybrown.me

    Look forward to seeing updates, make sure I’m following who I should be 🙂

    J.

  22. The OPML file contains errors.

    25. Jaffe Juice feed is at http://www.jaffejuice.com/atom.xml
    60. CK’s Blog feed is at http://www.ck-blog.com/cks_blog/atom.xml

    131. Transmission Marketing feed is invalid (should set character set to UTF-8 and validate the feed!)
    134. Chris Heuer’s feed is missing (404, too bad for him)

    I wonder how invalid feeds can make it to this list. Maybe clients just don’t bother validating the feeds. Oh, so far so good: if they don’t make it straight, we can provide shitty blogging software, after all, only the content matters (as opposed to data).

    Nice work though. Thank you eCairn.

  23. @Hellekin, Thanks for your comment.

    We (eCairn) just built the list :-). I’ll send a note to Matt for the OPML fixes.
    By the way, you may consider reading all these blogs… and many more using our social media marketing application.

  24. The synergistic power of social media/social marketing can quickly propel a blog to great popularity. The challenge is to use effective traffic-building strategies while building a quality blog — worthy of reading.

    Congratulations to the top 150 bloggers who’ve managed to do this.

    Best Regards,
    Andy Lax

  25. Thanks,

    This is a great article and a great website. I liked it very much. It will help me to optimise my websites in europe. I have website in travel and that meens a lot of seo work !!

    Thanks a lot and greetings,

    Dave and Carol
    Seo and Travel Website in Europe, France

  26. Yippie, a lot of stuff to go through.. my next holidays are postponed, as there is a whole universe of interesting stuff, which I still need to read! ….. and yet: Social Media is a very complex issue to talk about, and I think that ecairn might be a very,VERY useful tool.

  27. Thanks for the great list.
    Could you recommend any of them off the top of your head?
    I will probably work through them all over the next few weeks anyway, but would be good to start with the best 🙂

    Appreciate you putting this together for us.
    All the best
    Bill Jenkins
    Webmaster, bestlawnmowerreviews.net

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